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National Philanthropy Day 2012



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Alaska Philanthropy Day Conference and Awards Luncheon 2012

2012 NPD Conference and Luncheon Schedule

Friday, November 9, 2012
Dena'ina Civic and Convention Center
Conference 8 a.m. - 5 p.m.
Luncheon 11:30 a.m. - 1 p.m.

Conference Pricing

$175 for Active AFP Members, $225 for non-members (luncheon and breakfast included)
$200 Members, $250 non-members (after early bird deadline of 10/19/12)
Luncheon Pricing: $40 per person or $600 per table of 8 (For tax purposes, FMV of Luncheon ticket is $36.50)

Hotel Partner: Westmark Anchorage Hotel
Conference Rate: $89/night (ask for AFP/NPD rate)

Registration Questions: Jennifer Smerud, 907-261-5395

2012 Alaska Philanthropy Day Award Recipients

  • Outstanding Corporation in Philanthropy: Carlile Transportation
  • Outstanding Small Business in Philanthropy: Petrotechnical Resources of Alaska
  • Outstanding Philanthropist: Kyong Hollen
  • Outstanding Volunteer in Philanthropy: Raquel Edelen
  • Outstanding Youth in Philanthropy: Stacey Garbett
  • Outstanding Professional in Philanthropy: Beth Rose, CFRE
  • Eugene R. Wilson Award: Arliss Sturgulewski

2012 Nominations are now closed.

Click here for Award Criteria


Please be sure to help us thank our sponsors for their part in advancing philanthropy in our great state.

Sponsorship Opportunities Available

2012 Sponsor Flier

Sponsor Commitment Form 

2012 Conference Workshops

Track One:  Building Your Movement to Transform Your Cause: Advanced Track-Jon Duchinsky

Coordinator:  Chrissy Bell

PLEASE NOTE: This is a master class spanning the whole day — participants MUST register for all three to attend. There is an additional $50 participation fee.

The world is changing. Fast. And as leaders, our jobs have changed.

Information flows today in ways that were inconceivable just a decade ago and people use society’s new synapses to engage, find meaning, commit and provoke change. Across the planet, organisations are creating transformative movements that tap into the zeitgeist and which produce real change.

Now it’s your turn.

Learn what you can be doing to lead the digitally-empowered human revolution to drive, enable and grow a movement that will achieve change beyond your wildest dreams.

  • Session 1 – Movements: the key to real change
  • Session 2 – From Compulsion to Conversation
  • Session 3 – It’s not about you! Empowering for ACTION.


Track Two:  Donor Communications

Coordinator:  Beth Rose              

  • Session 1: Using Integrated Marketing to Communicate Your Message and Inspire Results

Integrated Marketing uses all elements of the promotional mix — advertising, PR, personal selling, social media and direct marketing -- to create a consistent and  seamless experience for your customer while reinforcing your brand’s core message.  What does that mean to a non-profit organization, and how can you, as the Executive Director or Development Director, use integrated marketing to reach your objectives? Karen King, President and CEO of the Nerland Agency, will address how to create an integrated marketing plan, using a real-life non-profit campaign as an example.

  • Presenter: Karen King, Nerland Agency
  • Session 2: The Fine Art of Donor Stewardship...Creating the Gift that Keeps on Giving

Stewardship is more than just a thank you letter. Clearly defined parameters around donor relations can strengthen the abilities of any development program. When is the last time you actually "communicated" with your donor. In the digital world of social media it is all too easy to rely on emails or Facebook, and although they are defining aspects of the stewardship process for the 21st century - a good old handwritten letter can do wonders.  How does your organization define stewardship? This session will not only help you define stewardship but will also present examples of creative ways to communicate with your donors in a productive and meaningful way. Keeping track of how often you relate to your donors as well as creating a consistent system of communication ensures that your donors feel connected to the mission your organization. They say a picture is worth a thousand words...well with good stewardship, a picture can be worth 1000 more dollars! Well stewarded donors can last a lifetime, and their gift becomes the "Gift that Keeps on Giving."

  • Presenter: Sean D. Hammerle CFRE, Founder and President of PLAID Consulting


  • Session 3 : Using social media to tell your story, raise your community profile and touch your audience 

Powerful stories move people to give generously. Frequent updates keep your audience informed and engaged. A plethora of social media tools and platforms are at the ready for agencies that commit to using them effectively. Find out how to put them in your toolbox and make them part of your storytelling apparatus. In this age of diminished legacy media capable and able to share community stories, Twitter, Facebook, focused blogs and other social networks can fill the void. Journalist Kathleen McCoy, Electronic Media Specialist at UAA and a second presenter will share their strategies and tools. 

In this session, you'll learn:

-- How to tell your story using social media

-- How to incorporate social media networks into the rest of your public relations and fundraising activities

  • Presenter: Kathleen McCoy, electronic media specialist for the University of Alaska Anchorage.   
  • Brooklyn Baggett, Alaska Community Foundation
  • Gary Scott, Thompson and Co.


Track Three:  Engaging Donors

Coordinator: Julie Varee

9:30 a.m. to 11 a.m. -- Engaging Donors through Donor Circles

Presenters include: Hilary Morgan, CEO, and Jo Michalski, donor, YWCA Alaska; and Meghan Clemens, Individual Giving Manager, United Way of Anchorage

Moderator:  Kelly Hurd, Director of Development, Cook Inlet Tribal Council

Description: Donor circles form communities of contributors who network with one another, continue learning about an organization’s work, and mobilize to provide leadership and advocacy. Discover how YWCA Alaska’s Empowerment Circle and United Way of Anchorage’s Emerging Leaders are making it possible for their donors to grow more engaged.


1:30 p.m. to 3 p.m. -- Engaging the Next Big Generation of Donors

Presenters include: Maggie Price, CFP, Wells Fargo Advisors, and Kris Rognes, Director of Major and Planned Gifts, Alaska Public Telecommunications, Inc.

Moderator:  Adele Alderman, CFRE, Director of Stewardship & Development, Archdiocese of Anchorage

Description:  Did you know there are 76 million baby boomers (ages 55-75) in the U.S., and that 26.8% of Alaskans are in this group?  Boomers hold more than 90% of the country’s net worth and account for 78% of all financial assets. How can you help donors in this demographic realize their dreams for community transformation?  Hear from a financial advisor and development professional experienced in working with Boomers, along with a local donor who’s a proud baby boomer.


3:30 p.m. to 5 p.m. -- How Engaging Donors is like Zumba

Presenters: Gretchen Gordon, CFRE, Assistant General Manager and Director of Development & Outreach, KUAC-FM & TV 9, and Tammy Tragis-McCook, CFRE, Director of Development and Outreach, UAF School of Management

Moderator:  Kelly Donnelly, Donor Segment Relationship Manager, United Way of Anchorage

Description: The donor relationship cycle is more similar to Zumba® than you might think. Find out how this exhilarating, effective dance fitness program is related to every step of the donor relationship cycle. First you begin with a warm up, then you learn the easy-to-follow moves and before you know it you’re breaking into an exuberant dance - with measurable results! Mambo on over to this presentation and join two development professionals who know, firsthand, how philanthropy and Zumba® are a perfect match.

Register for the Luncheon and Conference here!

REGISTRATION CANCELLATION/REFUND POLICY: We know life is unpredictable. If you find you cannot attend either the awards luncheon or the conference, you have several options: 1) Consider sending a co-worker in your place. Simply email us and let us know we should expect so we can update our registration lists. 2) If you notify us within ten (10) days of the event, AFP Alaska Chapter will issue a 100% refund of your registration payment. 3) If you notify us within five (5) days of the event, AFP Alaska Chapter will issue a 50% refund of your registration payment. Please email to let us know your preference.

2012 Event Keynote: Jon Duschinsky

Jon Duschinsky

Jon Duschinsky Biog – August 2012

Jon doesn’t take himself too seriously. It’s a British thing.

He looks like he’s 14, and when he’s done here he’s looking for someone who can help him with his chemistry homework.

He began fundraising almost 20 years ago (as the first in-utero fundraiser) rattling collecting tins on the streets of Glasgow in Scotland. In the rain. Asking 3000 people a day for money. 

And he enjoyed doing it so much that over the next four years, instead of studying French and Italian at university, he travelled to some of the UK’s most exotic places raising money for causes large and small. In the rain.

After asking everyone in the UK for money at least once, he moved to France and got a proper job. Sitting in an office organising other people to go and ask for money. Apparently that made him a Development Director.

But when he realised that the French didn’t like giving money to charity, he started France’s version of AFP, ingeniously titled Association Française des Fundraisers. This was designed to help the French understand philanthropy, but in fact made him rather unpopular with those gallic types who felt that, to respect the beauty of their language, it should have been called Association Française des Personnes Employées dans la Professionalisation de la Mobilisation de la Générosité.

When the French desire to have long lunches and do not much else became tiresome, he looked for another challange and decided to help train post-soviet Eastern Europeans in philanthropy. Which involved being caught in demonstrations in Kiev, being stuck in abandoned skiing resorts in Georgia (the country), a huge number of sausages and some quite terrible music. But it allowed him to help people discover the joy and the potential of relying on each other to make the world a better place, rather than depending on a faceless institution.

You can find out more about Jon in his books, on his blog or by stopping him in the street and asking him for money. You can also employ him and his group of rather talented friends and colleagues to help you raise more money, get more followers, make a bigger impact….you know, the kind of things that your Board like to hear you’re doing.

He runs three companies, each of which is based in North America and Europe:

-          bethechange – a consultancy that works with non-profits who want do be doing better and raising more money but haven’t quite worked out how

-          The Conversation Farm – an agency that does advertising that gets followers – for both companies and charities

-          Mevolution – which helps individuals be the change they want to see in the world, rather than relying on faceless institutions.

And when he’s not doing that he likes to make a rather unpleasant noise on his out of tune piano, bounce his two young children on his knee and cook hideously extravagant French meals for anyone who wants to come visit.